Reasons To Update Your Companies Signs

 

1. YOUR BUSINESS NEEDS REBRANDING

Is your current signage failing to clearly communicate what your business does or what it sells? Is your current signage all over the map with regards to design, layout, and colors? Bring some clarity and consistency to your company's image by rebranding.

Successful businesses build a brand for themselves. Your brand should clearly tell your customers who you are and what you do. All of your customs signs should reflect that brand. Building your brand is an important step in helping your customers easily recognize you.

Rebranding could be as simple as choosing an appropriate new graphic such as a pair of scissors for a hair dresser or a cup of coffee for a cafe, and incorporating that image in all of your custom signage.

It could also include choosing a color scheme that portrays a message to your clientele such as using the color blue for a financial institution, indicating that you can help them.

2. YOUR SIGN HAS BEEN DAMAGED AND IT DOESN'T LOOK THE BEST ANYMORE

Over time, even the best-made exterior sign can get damaged. Exposure to the elements year after year can be hard on signage and can cause damage.

Hail storms or strong winds can also do damage to your exterior signage. Or, your sign may have been vandalized and it is now broken or missing parts.

A well-presented, attractive sign will entice a potential customer to come into your business. However, a worn-out, broken, or damaged sign with missing letters may put that same customer off.

3. YOUR SIGN LOOKS OUTDATED

If your sign looks more outdated than all the other signs around it, customers are going to start thinking that your business is also out of date.

You want your sign to be the one that looks the most modern and attractive so it stands out among the rest. A new custom business sign can tell the world that your company is modern and up-to-date, not stuck in the past.

Depending on the type of business you have, you might want a sign that has an old-world or retro design, and that can also look extremely attractive and updated. However, what you don’t want is a sign that looks old because it is worn out or falling apart!

4. YOU'RE NOT GETTING THE BUSINESS YOU WANT FROM YOUR CURRENT SIGN

If your old storefront sign just isn't drawing in the new business that you want it to, then maybe it's time to install new custom signage that will.

Remember that your signage can be one of the most effective marketing tools that you have, and it is relatively inexpensive compared to other forms of advertisement. If your sign isn't as effective as you think it should be, then it’s time to invest in a new one.

5. YOU'VE HAD THE SAME SIGN FOR YEARS

The longer you look at the same sign over and over again, the less effective it can become in some cases.

If visitors have seen the same sign on your storefront year after year, they might eventually block it out. Your sign could stop getting noticed and may stop drawing people into your business.

Give your customers something new to look at and capture their attention. A new business sign is just the thing to get your noticed once again!

No matter what your reasoning is for updating your signs, HQ Signs would be happy to assist!

Source: https://agcsigns.com

Vehicle Wraps

Vehicle wraps are a very popular design product for small businesses. The side of their vehicles is a great advertising space that will be seen by many people. It’s basically a mobile billboard with ad space that a business owner only has to pay for once.

A vehicle wrap is a vinyl film that is applied directly over the paint of the vehicle. A vehicle wrap allows you to change the vehicle’s original color or appearance, this process doesn’t take very long and has the bonus of being removable making it relatively easy to return the vehicle to it’s original color/look. Vehicle wraps not only change a vehicles color/appearance but it also protects your paint from sun damage as well as some chips and scratches.

The list of vehicle types that can be wrapped is pretty much endless, but the most common vehicles to wrap are: cars, trucks, SUVs, vans, trailers, buses, box trucks, semi trucks, golf carts, food trucks, etc. So pretty much any vehicle.

There are a few different types of wraps to choose from; the main two are full wraps and partial wraps.

Full wraps are wraps that cover all of the visible paint on the exterior of the vehicle. If you want to change the entire color of your vehicle, or completely cover up the paint it would be a full wrap. Partial wraps are wraps that cover just a section of the visible paint. If you want to change the color of your hood, roof, trunk, etc. it would be considered a partial wrap.

Color change wraps are wraps done using a colored vinyl and is typically used to change/update the color of a vehicle. Color change wraps are single color wraps and come in a huge variety of colors ranging from basic colors like black and red to specialty colors like chrome and metallic. Color change wraps can be done as full wraps or partial wraps. Print wraps are wraps done using white vinyl that has been digital printed with a certain design, color scheme, and or image. Print wraps can be done in multiple colors, designs, images, etc. Print wraps can be done as full wraps or partial wraps.

Commercial wraps are typically done for businesses and can be done as full wraps or partial wraps. Commercial wraps typically cost less than other wrap types because they avoid areas such as door handles which cuts install times down a lot.

Let HQ Signs assist with your next vehicle wrap project!

Source:  https://www.bigsignfx.com/vehicle-wraps

 Banners

Long before the advent of digital printing, banners were bound to block letters and clip art style graphics, not quite the best way to glean attention. But today’s banners look incredible and are a great way to promote your business.

An appealing banner compels your audience to stand back and read your message. Banners play a vital role in advertising your business to a large group of people. Whatever you need, from advertising a business, to promoting a brand or announcing a city-wide event, the use of banners are only limited by your creativity.

DURABILITY

Banners are mostly used outdoors. They’re placed on the side of a road, on a pole, or hung somewhere people can see it. Essentially, outdoor banners promote your products and services, increases your brand’s popularity, and draws in customers as effectively as any other marketing method.

It goes without saying that banners are far more durable and long-lasting than cloth or paper. The majority of flyers soon find a home in a trash bin and cloth is a great magnet for dirt. On the other hand, most banners are tear resistant, weatherproof, and enduring. Best of all, they’re simple to install.

If you live in a windy area, punching a few holes helps reduce the surface area, making your banner wind-resistant. UV resistant ink used in digital printing will also keep your banner immune from deterioration or fading colors often caused by direct sunlight exposure for long periods of time. As a result, your banner stays bright far longer, always ready to capture the attention of consumers.

VERSATILE

Banners can either be large or small. They can say what you want, display what you want, and be placed where you want. In short, banners are incredibly versatile. Individuals, businesses, and even cities can all use banners to market, promote, or simply wish a ‘happy birthday’. Because banners are durable and weatherproof, businesses in particular really benefit from the ability to advertise outdoors. Banners can advertise your brand, promote special sales or events to an unlimited number of people. And, it can all be done inexpensively.

This kind of positive publicity is a surefire way to communicate with a wide variety of audience and bolster your brand’s image. Also, because banners are nearly resistant to everything, they can last for years if properly stored and cared for. This is really beneficial for certain industries like catering services or festive businesses that want to celebrate the holidays.

Let HQ Signs create that eye catching banner for you. Remember “A business without a sign is a sign of no business.”

Source: https://revolutionwraps.com/top-3-reasons-why-your-business-should-use-banners/

How Bad Signage Can Hurt Your Business

 Bad Signage Can make for Bad Business

 
What does signage do for your business. Good signage can be an effective tool in your Businesses' marketing strategy. With its ability to immediately communicate with customers, demonstrate your brand’s style and tone, and win both attention and foot traffic, signage is one of the most important marketing investments any business can make.

However all signage isn't effective signage, and if you miss the mark with your signage’s message, design, or placement, you could end up wasting all of the effort and money you spent in its creation.

So the question is, What is Bad Signage? Bad signage tends to lack a clear message. Bad signage is usually poorly designed and hard to read, and lastly Bad Signage is dirty or in need for repair. There are other components of bad signage, but for the sake of time we would like to focus on these three key components.

The first component being that your signage lacks a clear message Design, placement, size, and branding are important, but they mean nothing if the central message of your signage is confusing.

According to the Signage Research Foundation’s 2014 study on consumer perceptions of retail signage, nearly 55% of all consumers across every major retail sector — admitted to driving past businesses or dismissing a business altogether if their signage’s message was unclear.

 The second key component being that your signage is hard to read. Your sign could look very nice, but the point of signage is that people are supposed to read it and know what your business is an what products and services your business offers.

According to Lektron branding solutions ,some examples of hard to read signage are:

• Poor choice of location or angle

• Improper size

• Text that’s too close together

• Poor luminance

• Overly complex fonts

• Poor contrast of text and background colors

• Your signage being too close to similar signs

• Overly busy visual elements

Lastly, the third key component of bad signage is, your signage is dirty or in disrepair. Even if your signage has been expertly designed, perfectly positioned, and has a clear message full of wit and charm, it’s all for nothing if it looks broken or dirty to your customers.
Your Signage is the first impression that your business makes. it is important that the impression be good as it can have an impact on the way customers view your business.

Let HQ Signs diversify the needs of your business. Remember “A business without a sign is a sign of no business.”

 Source : https://www.lektroninc.com/2020/11/how-does-bad-signage-hurt-your-business/

Signage trends in 2021

 

The Signage industry in the year 2021

 

A new year means new possibilities and new trends. In this post we would like to explore what the signage industry is expected to look like throughout 2021.

The first trend being increased personalization in signage.  According to an article written by Team Linchpin, printing is already a personal service. Primarily, because of the sensitive documents being used. However, an increasing number of businesses have been offering a more personalized approach to the product, with this being seen in a variety of ways.

One of the primary ways that this has been done is through expanded the number of services that a company offers, such as design and layout.  If you change the design and layout and add more details to your signage it creates a more personal brand for your business. Businesses have been taking note of this, which has made the trend speed up in recent months.

The next trend is improved sustainability of your signage.

According to Team Linchpin, Environmental causes have become increasingly more popular among many industries, with this being primarily driven by customer preferences. Printing has been no exception to this, as consumers are beginning to demand less harmful practices.

This has meant that many large companies have begun launching eco-friendly initiatives. There are a variety of ways that this has been done, such as by planting two trees for every one that’s used in the printing process. Using recycled paper is perhaps the most obvious, and easiest way for your signage to become eco- friendly.

In previous years this has not been of great concern but, it’s becoming increasingly more mandatory. As a result, it’s a trend that will affect almost every printing company in the years to come, making it something that each will have to focus on.

The last trend we would like to discuss is 3D- printing. This trend has become increasingly popular in recent years. According to team Linchpin, 3D printers have become increasingly more affordable. While this price is at an all-time low, that doesn’t mean they’re in the grasp of a typical consumer.

This has meant that many printers have begun diversifying and offering the service to their existing client base. Despite its growth, there are still a large number of businesses that don’t provide the service, which means that some companies will be able to capitalize on the market, should they enter it early enough.

 

Let HQ Signs diversify the needs of your business. Remember “A business without a sign is a sign of no business.”

Source: https://linchpinseo.com/trends-in-the-printing-industry/