Reasons To Update Your Companies Signs
1. YOUR BUSINESS NEEDS REBRANDING
Is your current signage failing to clearly communicate what your business does or what it sells? Is your current signage all over the map with regards to design, layout, and colors? Bring some clarity and consistency to your company's image by rebranding.
Successful businesses build a brand for themselves. Your brand should clearly tell your customers who you are and what you do. All of your customs signs should reflect that brand. Building your brand is an important step in helping your customers easily recognize you.
Rebranding could be as simple as choosing an appropriate new graphic such as a pair of scissors for a hair dresser or a cup of coffee for a cafe, and incorporating that image in all of your custom signage.
It could also include choosing a color scheme that portrays a message to your clientele such as using the color blue for a financial institution, indicating that you can help them.
2. YOUR SIGN HAS BEEN DAMAGED AND IT DOESN'T LOOK THE BEST ANYMORE
Over time, even the best-made exterior sign can get damaged. Exposure to the elements year after year can be hard on signage and can cause damage.
Hail storms or strong winds can also do damage to your exterior signage. Or, your sign may have been vandalized and it is now broken or missing parts.
A well-presented, attractive sign will entice a potential customer to come into your business. However, a worn-out, broken, or damaged sign with missing letters may put that same customer off.
3. YOUR SIGN LOOKS OUTDATED
If your sign looks more outdated than all the other signs around it, customers are going to start thinking that your business is also out of date.
You want your sign to be the one that looks the most modern and attractive so it stands out among the rest. A new custom business sign can tell the world that your company is modern and up-to-date, not stuck in the past.
Depending on the type of business you have, you might want a sign that has an old-world or retro design, and that can also look extremely attractive and updated. However, what you don’t want is a sign that looks old because it is worn out or falling apart!
4. YOU'RE NOT GETTING THE BUSINESS YOU WANT FROM YOUR CURRENT SIGN
If your old storefront sign just isn't drawing in the new business that you want it to, then maybe it's time to install new custom signage that will.
Remember that your signage can be one of the most effective marketing tools that you have, and it is relatively inexpensive compared to other forms of advertisement. If your sign isn't as effective as you think it should be, then it’s time to invest in a new one.
5. YOU'VE HAD THE SAME SIGN FOR YEARS
The longer you look at the same sign over and over again, the less effective it can become in some cases.
If visitors have seen the same sign on your storefront year after year, they might eventually block it out. Your sign could stop getting noticed and may stop drawing people into your business.
Give your customers something new to look at and capture their attention. A new business sign is just the thing to get your noticed once again!
No matter what your reasoning is for updating your signs, HQ Signs would be happy to assist!