Wednesday, February 17, 2021

The History of Signage

                                                  Signage throughout time 


     Signage is something that we use in our everyday life and it has been around since the beginning of time. It is a very effective form of communication. Signs have been a fundamental tool for businesses, for centuries. Ever since humans began to create tools, products and provide various services, they had to make their business visible to the public. Few marketing products have been used longer than signs; they are basically the first thing that comes into contact with your possible customers and makes your business known. 

Humans have used signage tools and devices for hundreds of thousands of years, even before the invention of writing or record keeping. The experts call it Symbolic advertising. Tribesmen scribbled or drew symbols that indicated to others that they had certain products to exchange or sell. 

The 19th century brought new technology that changed outdoor signage at its roots. In 1840, the first gas illuminated sign was created for P.T. Barnum’s Museum in Chicago, Illinois. The display could work for more than 5 hours straight, mesmerizing passer-byes. Gas lighting was further used for other signs across North America and Europe. 

During the early 1900s, Georges Claude and other physicists worked with neon, a recently discovered rare gas, to create light. The new invention, called a neon tube, quickly became a phenomenon. By the mid 1920s, almost every city in the United States had at least one neon tube outdoor sign.  

Signs have always been recognized as symbols of economic activity. From the earliest bow-makers in Ancient Egypt and all the way to the high tech start-ups, every business needed a way to advertise their products to the public. Now, the signage industry is made up of more than 3,000 sign companies in the United States alone and generates and estimated annual revenue of $2 billion. Signage is everywhere, it is constantly changing and evolving. HQ Signs is always here to help your business grow and evolve through signage.

Remember " A business without a sign is a sign of no business."


Resources: https://medium.com/@flaviu.mirc/signage-through-the-ages-9e5e8bc06d25


Wednesday, February 10, 2021

Different Types of Signage

 Different Types of Signage 


The word signage is a broad term. In this post I would like to explore the different types of signage that your business can utilize. Focusing on Wall signs,  A- Frames. Banners, and Window and Floor Graphics. It is important to note that signage comes in many different shapes and sizes, but for the sake of time this blog will focus on those mentioned above.

The first type of signage mentioned was Wall Signs. These signs can be placed inside or on the outside of your office or business location. Wall Signs allow you to give your business a creative edge.. You can use these signs which come in a variety of shapes and sizes. Along with this, they can be illuminated from within, from behind, or from lights shining on the sign. These signs are highly customizable, and the graphics and message you put on these business signages can be customized.

The Second type of signage your business can utilize are A- Frames. They are also known as Side- Walk Signs. A- Frames are the best types of portable business signage that you can get. You can select from different materials, one-sided, two-sided, and other types of sidewalk signs depending on what message you want to put up. The best part about this sign is that you can pick it up and place it wherever you want, whether inside your store or just outside your location of the business. You can place it right outside your store or slightly away. The visible side of the sign can have special announcements, offers, new additions, and much more about your business.

In my opinion when people think of signage they think of the next type of Signage; banners. This type of signage is generally the most cost- effective signage. The reason why these signs are cost-effective is that they can be reused for more than five years of regular use. All you have to do is replace the banner or inserts whenever you have a new offer to advertise or a new announcement to make. The frame of the standee remains the same. And because these business signages are portable, you can place them anywhere inside or outside your business’s location.

Lastly I would like to talk about Window and floor graphics. Window and Floor Graphics include all the stickers and decals you see on a store’s glass walls and flooring. Graphics are ideal to be placed inside, or sometimes outside your business location. Decals on the glass walls attract existing and new customers to your store. The colors and attractive design are very difficult to ignore. Graphics are relatively easy-to-design and easy-to-design signs are very cost-effective and offer a lot of  room for customization.

 So let HQ Signs help you find the signage that works for your business.

Remember "A business with no sign, is a sign of no business."

 

Wednesday, February 3, 2021

 What Signage can do for your business.

 

It’s important to remember that your logo, your product, or even your services are not the entire experience of your business. Signage is a very effective tool when it comes to branding your business.

Based on an article by business partners magazine there are three key things that signage can do for your business.

The first is, signage can enhance communication. Outdoor signage and window graphics can influence how well a business does.

 Signs do more than inform people of your businesses’ location, they also allow for customers to make assumptions of a business according to the quality and attractiveness of their signs. This assumption also carries over to how customers think the quality of your business will be. If your signage is poorly thought out it can really damage the prospects of your business.

The next thing is, Signage can provide your business with a competitive advantage. Standing out is a challenge for any business. Signage can be the differentiator between your business and that of your competitors. A nice storefront sign can attract customers from a distance and draw them into your store.

Lastly, Signage is a great marketing tool that can be a cost- effective tool for your business. Consistency is imperative when using signs as a marketing tool to creatively communicate your campaigns.

Signage will help your brand become more recognizable. It will also allow customers to start a relationship with your business. This, in turn, also increases  the brand loyalty for your business.

 So let HQ Signs help you find what works for your business

Remember "A business with no sign, is a sign of no business."

 

Signage trends in 2021

  The Signage industry in the year 2021   A new year means new possibilities and new trends. In this post we would like to explore what ...