High Resolution Images
There is nothing more dissapointing than viewing a brand new sign with low resolution images. Since 2009 this has been a main issue with clients. Sometimes it is acceptable to provide a cell phone picture for your project, but if you intend on print an image larger than 12 inches, you should seriously consider having your photographs taken by a professional. This will not only ensure that your image is high resolution but the images provided by the professional can be used for all of your marketing material.
An image is high resolution (or high res) at 300 dpi. Anything 300 dpi or above is considered high res and anything under 300 dpi is considered low res. 72 dpi is the standard for low resolution or “screen resolution.”
High resolution as described by the dictionary is a display or a photographic or video image showing a large amount of detail. There is a difference between lo- and hi-res. It can determine whether your company logo looks fuzzy vs. crystal clear.
Lower resolution images can be used for web. It is important to begin with the highest resolution and image dimensions you can get. You can always reduce size without losing quality. No, you cannot change a low resolution to be high resolution in graphic design. There is no way to add pixels to a low resolution image.
Now since you have had an overview of high resolution vs. low resolution, always send the send the highest quality file. When in doubt, just give us a call and we will be happy to walk you through the process.