Wednesday, March 3, 2021

Signage trends in 2021

 

The Signage industry in the year 2021

 

A new year means new possibilities and new trends. In this post we would like to explore what the signage industry is expected to look like throughout 2021.

The first trend being increased personalization in signage.  According to an article written by Team Linchpin, printing is already a personal service. Primarily, because of the sensitive documents being used. However, an increasing number of businesses have been offering a more personalized approach to the product, with this being seen in a variety of ways.

One of the primary ways that this has been done is through expanded the number of services that a company offers, such as design and layout.  If you change the design and layout and add more details to your signage it creates a more personal brand for your business. Businesses have been taking note of this, which has made the trend speed up in recent months.

The next trend is improved sustainability of your signage.

According to Team Linchpin, Environmental causes have become increasingly more popular among many industries, with this being primarily driven by customer preferences. Printing has been no exception to this, as consumers are beginning to demand less harmful practices.

This has meant that many large companies have begun launching eco-friendly initiatives. There are a variety of ways that this has been done, such as by planting two trees for every one that’s used in the printing process. Using recycled paper is perhaps the most obvious, and easiest way for your signage to become eco- friendly.

In previous years this has not been of great concern but, it’s becoming increasingly more mandatory. As a result, it’s a trend that will affect almost every printing company in the years to come, making it something that each will have to focus on.

The last trend we would like to discuss is 3D- printing. This trend has become increasingly popular in recent years. According to team Linchpin, 3D printers have become increasingly more affordable. While this price is at an all-time low, that doesn’t mean they’re in the grasp of a typical consumer.

This has meant that many printers have begun diversifying and offering the service to their existing client base. Despite its growth, there are still a large number of businesses that don’t provide the service, which means that some companies will be able to capitalize on the market, should they enter it early enough.

 

Let HQ Signs diversify the needs of your business. Remember “A business without a sign is a sign of no business.”


Source: https://linchpinseo.com/trends-in-the-printing-industry/

Wednesday, February 17, 2021

The History of Signage

                                                  Signage throughout time 


     Signage is something that we use in our everyday life and it has been around since the beginning of time. It is a very effective form of communication. Signs have been a fundamental tool for businesses, for centuries. Ever since humans began to create tools, products and provide various services, they had to make their business visible to the public. Few marketing products have been used longer than signs; they are basically the first thing that comes into contact with your possible customers and makes your business known. 

Humans have used signage tools and devices for hundreds of thousands of years, even before the invention of writing or record keeping. The experts call it Symbolic advertising. Tribesmen scribbled or drew symbols that indicated to others that they had certain products to exchange or sell. 

The 19th century brought new technology that changed outdoor signage at its roots. In 1840, the first gas illuminated sign was created for P.T. Barnum’s Museum in Chicago, Illinois. The display could work for more than 5 hours straight, mesmerizing passer-byes. Gas lighting was further used for other signs across North America and Europe. 

During the early 1900s, Georges Claude and other physicists worked with neon, a recently discovered rare gas, to create light. The new invention, called a neon tube, quickly became a phenomenon. By the mid 1920s, almost every city in the United States had at least one neon tube outdoor sign.  

Signs have always been recognized as symbols of economic activity. From the earliest bow-makers in Ancient Egypt and all the way to the high tech start-ups, every business needed a way to advertise their products to the public. Now, the signage industry is made up of more than 3,000 sign companies in the United States alone and generates and estimated annual revenue of $2 billion. Signage is everywhere, it is constantly changing and evolving. HQ Signs is always here to help your business grow and evolve through signage.

Remember " A business without a sign is a sign of no business."


Resources: https://medium.com/@flaviu.mirc/signage-through-the-ages-9e5e8bc06d25


Wednesday, February 10, 2021

Different Types of Signage

 Different Types of Signage 


The word signage is a broad term. In this post I would like to explore the different types of signage that your business can utilize. Focusing on Wall signs,  A- Frames. Banners, and Window and Floor Graphics. It is important to note that signage comes in many different shapes and sizes, but for the sake of time this blog will focus on those mentioned above.

The first type of signage mentioned was Wall Signs. These signs can be placed inside or on the outside of your office or business location. Wall Signs allow you to give your business a creative edge.. You can use these signs which come in a variety of shapes and sizes. Along with this, they can be illuminated from within, from behind, or from lights shining on the sign. These signs are highly customizable, and the graphics and message you put on these business signages can be customized.

The Second type of signage your business can utilize are A- Frames. They are also known as Side- Walk Signs. A- Frames are the best types of portable business signage that you can get. You can select from different materials, one-sided, two-sided, and other types of sidewalk signs depending on what message you want to put up. The best part about this sign is that you can pick it up and place it wherever you want, whether inside your store or just outside your location of the business. You can place it right outside your store or slightly away. The visible side of the sign can have special announcements, offers, new additions, and much more about your business.

In my opinion when people think of signage they think of the next type of Signage; banners. This type of signage is generally the most cost- effective signage. The reason why these signs are cost-effective is that they can be reused for more than five years of regular use. All you have to do is replace the banner or inserts whenever you have a new offer to advertise or a new announcement to make. The frame of the standee remains the same. And because these business signages are portable, you can place them anywhere inside or outside your business’s location.

Lastly I would like to talk about Window and floor graphics. Window and Floor Graphics include all the stickers and decals you see on a store’s glass walls and flooring. Graphics are ideal to be placed inside, or sometimes outside your business location. Decals on the glass walls attract existing and new customers to your store. The colors and attractive design are very difficult to ignore. Graphics are relatively easy-to-design and easy-to-design signs are very cost-effective and offer a lot of  room for customization.

 So let HQ Signs help you find the signage that works for your business.

Remember "A business with no sign, is a sign of no business."

 

Wednesday, February 3, 2021

 What Signage can do for your business.

 

It’s important to remember that your logo, your product, or even your services are not the entire experience of your business. Signage is a very effective tool when it comes to branding your business.

Based on an article by business partners magazine there are three key things that signage can do for your business.

The first is, signage can enhance communication. Outdoor signage and window graphics can influence how well a business does.

 Signs do more than inform people of your businesses’ location, they also allow for customers to make assumptions of a business according to the quality and attractiveness of their signs. This assumption also carries over to how customers think the quality of your business will be. If your signage is poorly thought out it can really damage the prospects of your business.

The next thing is, Signage can provide your business with a competitive advantage. Standing out is a challenge for any business. Signage can be the differentiator between your business and that of your competitors. A nice storefront sign can attract customers from a distance and draw them into your store.

Lastly, Signage is a great marketing tool that can be a cost- effective tool for your business. Consistency is imperative when using signs as a marketing tool to creatively communicate your campaigns.

Signage will help your brand become more recognizable. It will also allow customers to start a relationship with your business. This, in turn, also increases  the brand loyalty for your business.

 So let HQ Signs help you find what works for your business

Remember "A business with no sign, is a sign of no business."

 

Wednesday, January 27, 2021

Good Signage

 What Is good Signage?


What does good signage look like? Good signage looks different depending on your business. However, good signage has some consistency regardless of what business it is for. 

The consistent characteristics that make signage good are: Size, positioning, content, and legibility. Starting with the size of your sign. Obviously you want you sign to fit the size of your business. If your sign is to small, it becomes virtually impossible to draw customers in. If your sign is too large it can be off putting and take the attention away from your actual business.

The positioning of your sign is extremely important as well. Your sign can be responsible for half of the traffic that comes into your business. If your sign is placed in bad location, your business is likely to see less traffic. If your sign is place in an optimal location your business is likely to see way more traffic. 

The content of your sign is another important component. Signs are there to look pleasing, it is important that they catch the eye of your consumers. You want to make sure your sign conveys a good message for your business. It has to entice people to enter you establishment. 

Last, but certainly not least legibility. The whole point of your sign being there is for people to read it. If your sign is not legible it does not serve a purpose for your business. It can in fact be off putting to consumers. Entering a business with an illegible sign, makes the business look bad. 

So let HQ Signs help you find what works for your business.

Remember "A business with no sign, is a sign of no business."

 

Tuesday, January 19, 2021

 Why is signage so important for your business?


Signage can do so many things for your business. whether you are just starting out or trying to rebrand your business, signage adds a sophistication to your business. The point of having signage in its simplest form is so people can know that your business is here and ready to help customers with what they need. 

Signage is responsible for creating traffic to your stores. How many times have you seen a sign on a storefront and been interested to go inside and take a look. I can personally say that is how I discover some great stores. In a study that Fed Ex did they found that 67% of customers will go into  a store and buy a product simply because a sign caught their eye. 

Signage can help your business develop a strong customer base. When businesses first start out they don't immediately have a customer base. So, business owners display signage on their store fronts and around town and those pieces of signage are usually responsible for about 50 percent of their customers. 

HQ Signs can help you discover the best uses for Signage in your business!

Remember " A Business with no sign is a sign of no business."

Tuesday, September 15, 2020

 SUBLIMATION 101


What is Sublimation Printing?

        Sublimation printing allows businesses to create customized and personalized full color products on demand. Sublimation printing has been around for decades, but it wasn't until recently that it became an economical and practical way to decorate a variety of products.
     Sublimation definition: when a solid material turns into a gas without going through a liquid stage. This means that the artwork is transferred to an object in a gas state by using a high temperature heat press during the dye sublimation printing process. It differs from traditional printing methods because it bypasses the liquid step. There are no inks drying to the printed object.
 How It Works:
        The image is first infused onto the source printing paper, leaving little mess and making the whole process quick and easy for dye sublimation printing. Heat is then utilized to transfer the image from the sublimation paper to an object.
                Businesses use this style of printing when creating graphics on clothing, as       well as signage, home decorations, company exhibits, and personal items such as coasters, coffee mugs, and keyrings.  
Advantages of Sublimation Printing:

Compared with other common printing techniques, dye sublimation printing has a number of advantages:
Continuous tone – Each and every dot of ink in sublimation printing can be a different color. For this reason, sublimated graphics appear high-resolution and have amazing color fidelity, even under a microscope.
No dry time – Sublimation printing on fabric means you can be fold or wear the garment immediately after it leaves the press without having to worry about smearing the ink.
Fewer moving parts – Presses are simple machines, and the thermal print head doesn’t need to move back and forth over the print media. This means sublimation printers are less likely to break down.
No mess – No liquid ink means no spills and no clean up.
Fade-free – Sublimated dye impregnates and becomes part of the plastic. It will not fade or degrade the plastic, and the colors will not run if exposed to water.
Seam-to-seam printing – Sublimation printing can work for even the most intricate shapes, allowing you to print the entire fabric of a garment.

 

Signage trends in 2021

  The Signage industry in the year 2021   A new year means new possibilities and new trends. In this post we would like to explore what ...