Maximize the window space at your facility with window graphics. Window graphics, along with window wraps and door wraps, are a glass friendly way to visually enhance the blank and empty space created by windows and doors. Use window graphics to welcome fans to your facility on exterior doors, ticketing windows, interior glass, and more. Transform your storefront or promote specific products and promotions with retail window graphics.
Wednesday, March 31, 2021
Reasons To Update Your Companies Signs
1. YOUR BUSINESS NEEDS REBRANDING
Is your current signage failing to clearly communicate what your business does or what it sells? Is your current signage all over the map with regards to design, layout, and colors? Bring some clarity and consistency to your company's image by rebranding.
Successful businesses build a brand for themselves. Your brand should clearly tell your customers who you are and what you do. All of your customs signs should reflect that brand. Building your brand is an important step in helping your customers easily recognize you.
Rebranding could be as simple as choosing an appropriate new graphic such as a pair of scissors for a hair dresser or a cup of coffee for a cafe, and incorporating that image in all of your custom signage.
It could also include choosing a color scheme that portrays a message to your clientele such as using the color blue for a financial institution, indicating that you can help them.
2. YOUR SIGN HAS BEEN DAMAGED AND IT DOESN'T LOOK THE BEST ANYMORE
Over time, even the best-made exterior sign can get damaged. Exposure to the elements year after year can be hard on signage and can cause damage.
Hail storms or strong winds can also do damage to your exterior signage. Or, your sign may have been vandalized and it is now broken or missing parts.
A well-presented, attractive sign will entice a potential customer to come into your business. However, a worn-out, broken, or damaged sign with missing letters may put that same customer off.
3. YOUR SIGN LOOKS OUTDATED
If your sign looks more outdated than all the other signs around it, customers are going to start thinking that your business is also out of date.
You want your sign to be the one that looks the most modern and attractive so it stands out among the rest. A new custom business sign can tell the world that your company is modern and up-to-date, not stuck in the past.
Depending on the type of business you have, you might want a sign that has an old-world or retro design, and that can also look extremely attractive and updated. However, what you don’t want is a sign that looks old because it is worn out or falling apart!
4. YOU'RE NOT GETTING THE BUSINESS YOU WANT FROM YOUR CURRENT SIGN
If your old storefront sign just isn't drawing in the new business that you want it to, then maybe it's time to install new custom signage that will.
Remember that your signage can be one of the most effective marketing tools that you have, and it is relatively inexpensive compared to other forms of advertisement. If your sign isn't as effective as you think it should be, then it’s time to invest in a new one.
5. YOU'VE HAD THE SAME SIGN FOR YEARS
The longer you look at the same sign over and over again, the less effective it can become in some cases.
If visitors have seen the same sign on your storefront year after year, they might eventually block it out. Your sign could stop getting noticed and may stop drawing people into your business.
Give your customers something new to look at and capture their attention. A new business sign is just the thing to get your noticed once again!
No matter what your reasoning is for updating your signs, HQ Signs would be happy to assist!
Wednesday, March 24, 2021
Vehicle wraps are a very popular design product for small businesses. The side of their vehicles is a great advertising space that will be seen by many people. It’s basically a mobile billboard with ad space that a business owner only has to pay for once.
A vehicle wrap is a vinyl film that is applied directly over the paint of the vehicle. A vehicle wrap allows you to change the vehicle’s original color or appearance, this process doesn’t take very long and has the bonus of being removable making it relatively easy to return the vehicle to it’s original color/look. Vehicle wraps not only change a vehicles color/appearance but it also protects your paint from sun damage as well as some chips and scratches.
The list of vehicle types that can be wrapped is pretty much endless, but the most common vehicles to wrap are: cars, trucks, SUVs, vans, trailers, buses, box trucks, semi trucks, golf carts, food trucks, etc. So pretty much any vehicle.
Color change wraps are wraps done using a colored vinyl and is typically used to change/update the color of a vehicle. Color change wraps are single color wraps and come in a huge variety of colors ranging from basic colors like black and red to specialty colors like chrome and metallic. Color change wraps can be done as full wraps or partial wraps. Print wraps are wraps done using white vinyl that has been digital printed with a certain design, color scheme, and or image. Print wraps can be done in multiple colors, designs, images, etc. Print wraps can be done as full wraps or partial wraps.
Wednesday, March 17, 2021
Wednesday, March 10, 2021
Wednesday, March 3, 2021
The Signage industry in the year 2021
A new year means new possibilities and new trends. In this post we would like to explore what the signage industry is expected to look like throughout 2021.
The first trend being increased personalization in signage. According to an article written by Team Linchpin, printing is already a personal service. Primarily, because of the sensitive documents being used. However, an increasing number of businesses have been offering a more personalized approach to the product, with this being seen in a variety of ways.
One of the primary ways that this has been done is through expanded the number of services that a company offers, such as design and layout. If you change the design and layout and add more details to your signage it creates a more personal brand for your business. Businesses have been taking note of this, which has made the trend speed up in recent months.
The next trend is improved sustainability of your signage.
According to Team Linchpin, Environmental causes have become increasingly more popular among many industries, with this being primarily driven by customer preferences. Printing has been no exception to this, as consumers are beginning to demand less harmful practices.
This has meant that many large companies have begun launching eco-friendly initiatives. There are a variety of ways that this has been done, such as by planting two trees for every one that’s used in the printing process. Using recycled paper is perhaps the most obvious, and easiest way for your signage to become eco- friendly.
In previous years this has not been of great concern but, it’s becoming increasingly more mandatory. As a result, it’s a trend that will affect almost every printing company in the years to come, making it something that each will have to focus on.
The last trend we would like to discuss is 3D- printing. This trend has become increasingly popular in recent years. According to team Linchpin, 3D printers have become increasingly more affordable. While this price is at an all-time low, that doesn’t mean they’re in the grasp of a typical consumer.
This has meant that many printers have begun diversifying and offering the service to their existing client base. Despite its growth, there are still a large number of businesses that don’t provide the service, which means that some companies will be able to capitalize on the market, should they enter it early enough.
Let HQ Signs diversify the needs of your business. Remember “A business without a sign is a sign of no business.”
Wednesday, February 17, 2021
Signage throughout time
Signage is something that we use in our everyday life and it has been around since the beginning of time. It is a very effective form of communication. Signs have been a fundamental tool for businesses, for centuries. Ever since humans began to create tools, products and provide various services, they had to make their business visible to the public. Few marketing products have been used longer than signs; they are basically the first thing that comes into contact with your possible customers and makes your business known.
Humans have used signage tools and devices for hundreds of thousands of years, even before the invention of writing or record keeping. The experts call it Symbolic advertising. Tribesmen scribbled or drew symbols that indicated to others that they had certain products to exchange or sell.
The 19th century brought new technology that changed outdoor signage at its roots. In 1840, the first gas illuminated sign was created for P.T. Barnum’s Museum in Chicago, Illinois. The display could work for more than 5 hours straight, mesmerizing passer-byes. Gas lighting was further used for other signs across North America and Europe.
During the early 1900s, Georges Claude and other physicists worked with neon, a recently discovered rare gas, to create light. The new invention, called a neon tube, quickly became a phenomenon. By the mid 1920s, almost every city in the United States had at least one neon tube outdoor sign.
Signs have always been recognized as symbols of economic activity. From the earliest bow-makers in Ancient Egypt and all the way to the high tech start-ups, every business needed a way to advertise their products to the public. Now, the signage industry is made up of more than 3,000 sign companies in the United States alone and generates and estimated annual revenue of $2 billion. Signage is everywhere, it is constantly changing and evolving. HQ Signs is always here to help your business grow and evolve through signage.
Remember " A business without a sign is a sign of no business."
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