Wednesday, January 27, 2021

Good Signage

 What Is good Signage?

What does good signage look like? Good signage looks different depending on your business. However, good signage has some consistency regardless of what business it is for. 

The consistent characteristics that make signage good are: Size, positioning, content, and legibility. Starting with the size of your sign. Obviously you want you sign to fit the size of your business. If your sign is to small, it becomes virtually impossible to draw customers in. If your sign is too large it can be off putting and take the attention away from your actual business.

The positioning of your sign is extremely important as well. Your sign can be responsible for half of the traffic that comes into your business. If your sign is placed in bad location, your business is likely to see less traffic. If your sign is place in an optimal location your business is likely to see way more traffic. 

The content of your sign is another important component. Signs are there to look pleasing, it is important that they catch the eye of your consumers. You want to make sure your sign conveys a good message for your business. It has to entice people to enter you establishment. 

Last, but certainly not least legibility. The whole point of your sign being there is for people to read it. If your sign is not legible it does not serve a purpose for your business. It can in fact be off putting to consumers. Entering a business with an illegible sign, makes the business look bad. 

So let HQ Signs help you find what works for your business.

Remember "A business with no sign, is a sign of no business."


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