What is the benefit of professional graphic design?

            Graphic design offers a wide range of benefits, both for businesses

• Brand building and identity: Graphic design helps businesses create a strong visual identity that reflects their brand values and resonates with their target audience. This includes elements like logos, websites, marketing materials, and packaging. A well-designed brand is more likely to be remembered, trusted, and preferred by customers.
• Effective communication: Graphic design can be used to communicate complex information in a clear, concise, and visually appealing way. This can be especially helpful for marketing materials, presentations, and user interfaces.
• Increased sales and engagement: Well-designed marketing materials and websites can grab attention, increase brand awareness, and ultimately lead to more sales and customer engagement.
• Professionalism and credibility: A professional and visually appealing brand image can help businesses appear more credible and trustworthy to potential customers.

We have assisted many businesses with their designs, and we are dedicated to helping you craft the perfect visual solution!

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Why Should You Use A Sign Company?

There are many reasons why you might choose to use a professional sign company instead of tackling the project yourself. Here are some of the key benefits:

Expertise and Quality:

• Design: Professionals have the knowledge and experience to create visually appealing and effective signs that align with your brand identity and target audience. They can suggest suitable materials, layouts, fonts, and colors to maximize impact.
• Materials and construction: Professionals use high-quality materials and construction methods, ensuring your sign is durable, weather-resistant, and long-lasting. This saves you money on replacements and repairs in the long run.
• Compliance: They are aware of local regulations and zoning codes, ensuring your sign complies with all legal requirements, avoiding potential fines or removal.

Convenience and Time-Saving:

• Project management: Professionals handle the entire process, from design and permitting to fabrication and installation, saving you time and hassle.
• Access to specialized equipment: They have access to specialized tools and equipment needed for certain sign types, ensuring a professional finish.
• Peace of mind: Working with a professional means you have a reliable partner responsible for the quality and timely completion of your sign project.

Additional benefits:

• Warranty and support: Many professional sign companies offer warranties on their work and provide ongoing maintenance and support services.
• Variety of options: They can offer a wide range of sign options, from traditional vinyl banners to digital displays and illuminated signs, catering to your specific needs and budget.
• Brand consistency: Professionals can help you develop a consistent signage strategy across all your locations, strengthening your brand identity.

While the initial cost of using a professional sign company may seem higher, the long-term benefits in terms of quality, durability, and impact often outweigh the cost savings of a DIY approach. Consider your specific needs, budget, and desired outcome when making your decision.

Let HQ Signs assist with your next sign project!

815-255-3945 

Importance of Sign Location

Sign location is incredibly important for a variety of reasons, impacting both the effectiveness of the sign and your overall business success. Here are some key points to consider:

Visibility and Attention:

• Prime location: A well-placed sign is easily seen by your target audience, maximizing its impact. This could mean high-traffic areas, eye-catching positions, or unobstructed sightlines.
• Attract attention: Strategic placement can grab attention from potential customers, prompting them to engage with your business. Consider factors like size, color, and lighting to increase visibility.

Brand Awareness and Image:

• Reinforce brand identity: A well-positioned sign becomes part of your brand experience, reinforcing your image and values. Consistency with your overall branding strategy is crucial.
• Create a professional impression: A high-quality sign in a good location reflects positively on your business, conveying professionalism and credibility to potential customers.

Functionality and Purpose:

• Clarity and guidance: Signs should effectively communicate their message and guide users where they need to go. A well-located sign ensures information is easily accessible and understood.
• Safety and compliance: Depending on the sign's purpose (e.g., exit signs, warnings), location is crucial for safety and compliance with regulations.

Additional factors:

• Target audience: Consider the specific needs and habits of your target audience when choosing a location. For example, placing a restaurant sign near a busy intersection might be more effective than on a quiet side street.
• Competition: Analyze the signage landscape in your area and choose a location that stands out from competitors while complementing your brand identity.
• Regulations and permits: Ensure your sign complies with local zoning and safety regulations, which can influence its placement.

In conclusion, the importance of sign location cannot be overstated. By carefully considering the factors mentioned above, you can maximize the effectiveness of your signs, attract more customers, and boost your business success.

Let HQ Signs Assist!

815-255-3945

Window Graphics

 Maximize the window space at your facility with window graphics. Window graphics, along with window wraps and door wraps, are a glass friendly way to visually enhance the blank and empty space created by windows and doors. Use window graphics to welcome fans to your facility on exterior doors, ticketing windows, interior glass, and more. Transform your storefront or promote specific products and promotions with retail window graphics.

Window graphics can be a very practical branding, promotional, and sponsor signage solution as they can provide an added sense of privacy while still conveying the desired message.

A popular option for branding windows and doors with window graphics and door graphics is to use a frosted vinyl version of custom vinyl lettering that gives the appearance of etched glass. This is a great choice if you are looking to visually enhance areas of your facility at a lower cost than a renovation. Window graphics can also be printed on a variety of opaque materials if complete privacy is needed.

The options for window graphics, window wraps, and door wraps are truly endless and are an easy way to make a big impact at your facility. 

Large format window graphics offer a flexible, low cost advertising option that:

Increase awareness

Educate your audience

Enhance curb appeal

direct customers

Whether for an event, or to add curb appeal to your storefront,  let HQ Signs guide you in the right direction. 

 Reasons To Update Your Companies Signs

 

1. YOUR BUSINESS NEEDS REBRANDING

Is your current signage failing to clearly communicate what your business does or what it sells? Is your current signage all over the map with regards to design, layout, and colors? Bring some clarity and consistency to your company's image by rebranding.

Successful businesses build a brand for themselves. Your brand should clearly tell your customers who you are and what you do. All of your customs signs should reflect that brand. Building your brand is an important step in helping your customers easily recognize you.

Rebranding could be as simple as choosing an appropriate new graphic such as a pair of scissors for a hair dresser or a cup of coffee for a cafe, and incorporating that image in all of your custom signage.

It could also include choosing a color scheme that portrays a message to your clientele such as using the color blue for a financial institution, indicating that you can help them.

2. YOUR SIGN HAS BEEN DAMAGED AND IT DOESN'T LOOK THE BEST ANYMORE

Over time, even the best-made exterior sign can get damaged. Exposure to the elements year after year can be hard on signage and can cause damage.

Hail storms or strong winds can also do damage to your exterior signage. Or, your sign may have been vandalized and it is now broken or missing parts.

A well-presented, attractive sign will entice a potential customer to come into your business. However, a worn-out, broken, or damaged sign with missing letters may put that same customer off.

3. YOUR SIGN LOOKS OUTDATED

If your sign looks more outdated than all the other signs around it, customers are going to start thinking that your business is also out of date.

You want your sign to be the one that looks the most modern and attractive so it stands out among the rest. A new custom business sign can tell the world that your company is modern and up-to-date, not stuck in the past.

Depending on the type of business you have, you might want a sign that has an old-world or retro design, and that can also look extremely attractive and updated. However, what you don’t want is a sign that looks old because it is worn out or falling apart!

4. YOU'RE NOT GETTING THE BUSINESS YOU WANT FROM YOUR CURRENT SIGN

If your old storefront sign just isn't drawing in the new business that you want it to, then maybe it's time to install new custom signage that will.

Remember that your signage can be one of the most effective marketing tools that you have, and it is relatively inexpensive compared to other forms of advertisement. If your sign isn't as effective as you think it should be, then it’s time to invest in a new one.

5. YOU'VE HAD THE SAME SIGN FOR YEARS

The longer you look at the same sign over and over again, the less effective it can become in some cases.

If visitors have seen the same sign on your storefront year after year, they might eventually block it out. Your sign could stop getting noticed and may stop drawing people into your business.

Give your customers something new to look at and capture their attention. A new business sign is just the thing to get your noticed once again!

No matter what your reasoning is for updating your signs, HQ Signs would be happy to assist!

Source: https://agcsigns.com

Vehicle Wraps

Vehicle wraps are a very popular design product for small businesses. The side of their vehicles is a great advertising space that will be seen by many people. It’s basically a mobile billboard with ad space that a business owner only has to pay for once.

A vehicle wrap is a vinyl film that is applied directly over the paint of the vehicle. A vehicle wrap allows you to change the vehicle’s original color or appearance, this process doesn’t take very long and has the bonus of being removable making it relatively easy to return the vehicle to it’s original color/look. Vehicle wraps not only change a vehicles color/appearance but it also protects your paint from sun damage as well as some chips and scratches.

The list of vehicle types that can be wrapped is pretty much endless, but the most common vehicles to wrap are: cars, trucks, SUVs, vans, trailers, buses, box trucks, semi trucks, golf carts, food trucks, etc. So pretty much any vehicle.

There are a few different types of wraps to choose from; the main two are full wraps and partial wraps.

Full wraps are wraps that cover all of the visible paint on the exterior of the vehicle. If you want to change the entire color of your vehicle, or completely cover up the paint it would be a full wrap. Partial wraps are wraps that cover just a section of the visible paint. If you want to change the color of your hood, roof, trunk, etc. it would be considered a partial wrap.

Color change wraps are wraps done using a colored vinyl and is typically used to change/update the color of a vehicle. Color change wraps are single color wraps and come in a huge variety of colors ranging from basic colors like black and red to specialty colors like chrome and metallic. Color change wraps can be done as full wraps or partial wraps. Print wraps are wraps done using white vinyl that has been digital printed with a certain design, color scheme, and or image. Print wraps can be done in multiple colors, designs, images, etc. Print wraps can be done as full wraps or partial wraps.

Commercial wraps are typically done for businesses and can be done as full wraps or partial wraps. Commercial wraps typically cost less than other wrap types because they avoid areas such as door handles which cuts install times down a lot.

Let HQ Signs assist with your next vehicle wrap project!

Source:  https://www.bigsignfx.com/vehicle-wraps

 Banners

Long before the advent of digital printing, banners were bound to block letters and clip art style graphics, not quite the best way to glean attention. But today’s banners look incredible and are a great way to promote your business.

An appealing banner compels your audience to stand back and read your message. Banners play a vital role in advertising your business to a large group of people. Whatever you need, from advertising a business, to promoting a brand or announcing a city-wide event, the use of banners are only limited by your creativity.

DURABILITY

Banners are mostly used outdoors. They’re placed on the side of a road, on a pole, or hung somewhere people can see it. Essentially, outdoor banners promote your products and services, increases your brand’s popularity, and draws in customers as effectively as any other marketing method.

It goes without saying that banners are far more durable and long-lasting than cloth or paper. The majority of flyers soon find a home in a trash bin and cloth is a great magnet for dirt. On the other hand, most banners are tear resistant, weatherproof, and enduring. Best of all, they’re simple to install.

If you live in a windy area, punching a few holes helps reduce the surface area, making your banner wind-resistant. UV resistant ink used in digital printing will also keep your banner immune from deterioration or fading colors often caused by direct sunlight exposure for long periods of time. As a result, your banner stays bright far longer, always ready to capture the attention of consumers.

VERSATILE

Banners can either be large or small. They can say what you want, display what you want, and be placed where you want. In short, banners are incredibly versatile. Individuals, businesses, and even cities can all use banners to market, promote, or simply wish a ‘happy birthday’. Because banners are durable and weatherproof, businesses in particular really benefit from the ability to advertise outdoors. Banners can advertise your brand, promote special sales or events to an unlimited number of people. And, it can all be done inexpensively.

This kind of positive publicity is a surefire way to communicate with a wide variety of audience and bolster your brand’s image. Also, because banners are nearly resistant to everything, they can last for years if properly stored and cared for. This is really beneficial for certain industries like catering services or festive businesses that want to celebrate the holidays.

Let HQ Signs create that eye catching banner for you. Remember “A business without a sign is a sign of no business.”

Source: https://revolutionwraps.com/top-3-reasons-why-your-business-should-use-banners/